This is part two in a series on getting the most benefit out of your facebook business page. If you haven’t read the first post in the series, you might want to catch up.

In our last post we discussed what kind of information you’re going to want to greet visitors to your page with. Today I want to focus on content. What are you going to say to all those people that start liking your page? How are you going to keep them coming back?

A big mistake I see on facebook a lot is business pages that revolve solely around the business.  Yes I want to know about what products or services you provide, but I also want to know about you, the artist and I’d also like to be given information that has nothing to do with me spending my money on your goods. A good way to get content is to put yourself in your visitor’s shoes. What kind of information would your visitors appreciate and find useful? You already know they are interested in your products or services, that is of course the reason why they “liked” your page, but what else can you provide?

I was having a tough time finding content for my fanpage when I noticed Stacy’s page for her business, InkSpot Workshop. She updates her content regularly, a few times a day at that. But she doesn’t just post about what she is doing, she features other artists work, things she finds interesting and inspiring, designs shes working on, recipes, gift ideas and tons more. Every time I see her status’s on my feed I read them because I know there will be some nugget of information I can use for myself and my business.

Copying her formula completely is not the way to go for your business though. By using her idea of posting all types of interesting things, I started experimenting on my page. I made a mental note of the things I am very interested in: business management, cooking, design, shopping, fashion, shoes, inspiring quotes, and then thought about my customers and what kind of information would interest them. Most of my current customers are business owners themselves so the content I provide on my page is mostly about running and growing a business. I also post pictures of what I am currently working on and custom designs I have created for other clients. This formula makes it possible for me to keep customers up to date with what is happening in my shop, but it also provides them with useful information that they can use in their endeavors. This has also helped me position myself in my industry.

Another way I use my fanpage is to get feedback on my work. This race car invitation design was finished, but the colors I had originally used were so drab and I knew there was a better way of executing the design. I posted a picture of the design on facebook and instantly started getting feedback and suggestions. I made the changes I felt were needed and posted the revised design. Everyone loved it and this design is my best selling one yet. I thanked my readers for their help in making it the best seller. Find ways to make your customers feel that they are a huge part of what you do because they truly are. Without them, this is all a hobby.

So make your list. What interests you? What do you read about during your down time? What kind of information can your fans use and enjoy? What challenges do you encounter in your own work? Is your facebook fanpage successful? What tips can you share with us? The next post in this series will be all about using facebook’s very cheap yet effective advertising tools. Stay tuned. If you like these informative posts, please sign up to receive Studio Piluca’s blog posts directly to your email or rss feed. Don’t forget to join me on facebook and follow me on twitter.

Let’s all grow together!

Pilu